Vacances Propres wins communications Grand Prix
In recognition for its efforts in raising awareness about the improper behaviour of littering and its damaging consequences, Vacances Propres was awarded the 42nd prize of the public at the Grand Prix of External Communications for its new campaign. The direct approach of denouncing the act of littering and showing the lasting negative impact it has on our environments was very well received.
Vacances Propres stepped up its communication strategy in the face of an ever increasing challenge, despite the goodwill and hard work of some to keep our environments clean. 9 out of 10 of those interviewed after having seen the campaign found the call for action very appealing and appreciated the importance of taking greater care outside of the home.