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The phenomenon of litter has existed for some time, but its scale has increased in recent times
THE LITTER CHALLENGE
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There are situations in which anyone will drop litter, even if they do not approve of such behaviour
THE LITTER CHALLENGE
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The Clean Europe Network estimates that the total cost of cleaning up litter throughout the EU is somewhere in the range of €10-13 billion
THE LITTER CHALLENGE
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Positive actions that can encourage people to dispose of their waste in a responsible way include civic pride, clean-up campaigns, partnerships ...
THE LITTER CHALLENGE
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Changing that behaviour requires direct interaction with the people who are susceptible to do the wrong thing
THE LITTER CHALLENGE