The Litter Challenge
The phenomenon of litter has existed for some time, but its scale has increased in recent times
THE LITTER CHALLENGE
The Scale of the Problem
There are situations in which anyone will drop litter, even if they do not approve of such behaviour
THE LITTER CHALLENGE
Facts and costs
The Clean Europe Network estimates that the total cost of cleaning up litter throughout the EU is somewhere in the range of €10-13 billion
THE LITTER CHALLENGE
Positive action
Positive actions that can encourage people to dispose of their waste in a responsible way include civic pride, clean-up campaigns, partnerships ...
THE LITTER CHALLENGE
Changing behaviour
Changing that behaviour requires direct interaction with the people who are susceptible to do the wrong thing
THE LITTER CHALLENGE